⛏️ Raw Material (Current State)
Why This Works: Identity-Based Change
Conviction is stronger than compliance. When you change the Identity ("I am an Engineer") before changing the process, the brain generates Cognitive Dissonance if behaviors don't match the new title. The employee self-corrects to align with the higher status.
Official Organization Credential
Customer Value Engineer
From (Old Self)
Customer Success Manager
"I manage relationships."
To (New Identity)
P&L Partner
"I engineer financial outcomes."
The Transcendent Purpose
"I do not just support the product. My purpose is to assume financial accountability for the customer's P&L. I proactively model risk, eliminate friction, and engineer the Total Value of Ownership (TVO) required to secure their future."
Mandatory Rituals
The Value Ecosystem Review
Replaces the "NPS Check-in". We only discuss TCI/TVO ratios.
The Digital Immune Defense
We do not wait for tickets. We proactively deploy Risk Modeling.